POST LOVIN’: CHRISTINA TALKS SUCCESSFUL FASHION BLOGGERS + CAPTURING YOUR AUDIENCE

So um, Christina of Profresh Style just reinforced the whole reason why I blog! In one amazing post, Christina addresses the tremendously heated IFB debate that’s been popping off for the last few days, which in a nutshell, stemmed from a post about the (perceived?) correlation between looks and dress size of a blogger, with the subsequent “success” of those blogs. Christina stresses the importance of celebrating our differences, dissolving our comparisons and capturing our unique audience.

The battlefield: On one side we have the lovers of fashion blogs, whom seek to be inspired by the perfect fantasy, model-like, mainstream-looking walking billboard blogger (which is a-ok, and makes perfect sense if you live and breathe eg fashion mags), whilst on the other side we have the more, realist blog lovers who whole-heartedly believe that fashion blogs and their offering should remain diverse in as many ways possible! I happen to be on the latter side (obvs) but also aim to support all types of fashion bloggers, old, new, big, small etc… the very reason why I started FBL.

Westernised society trains us to constantly be comparing ourselves to our peers, but I’ve always been a firm believer in embracing who you are as an individual, working with what you have and appreciating your unique path in life/to success. Everyone has their own lane. Not every singer will reach Beyonce status. Not every fashion designer will rub shoulders with Anna Wintour. But that’s ok. It’s good to be different. In fact it’s damn right necessary or else we’d all look and act exactly the same. How boring would that be?

So without sounding like some old fogey, reflecting on life’s issues and boring you with stuff you’ve probably heard a billion times over, all I wanted to say is that if you’re out there blogging, don’t give up. Don’t let the ideals of mainstream media and the pressures of the fashion industry deter or discourage you. If you love what you do, if you love writing, if you love posting outfits of yourself, press on. Have fun with your blog. Yeah, it might make you money along the way, but don’t get bulked down with this whole concept of becoming a “successful fashion blogger”. Because as Christina outlined in her post, success can be measured in many, many different ways. I mean, I’d rather stay true to the original vision of my blog and earn pocket change, than sell out to look like a fully-fledged runway model, with photoshopped images to match, for that cash. No shade.

So enjoy blogging, enjoy life, support the diversity of fashion blogs and keep it all moving :D

One Response

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 72 other followers

%d bloggers like this: